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How to Build a Business as a Couple

Chasity Chandler
Summer 2022 (Vol. 4)

The pandemic has taught us to come to terms with roles and expectations, and establish boundaries

We've come so far regarding what relationships are supposed to look like and the roles of those involved. So many want to build and grow with their partners. Becoming a couple of power and influence is one of the most common #CoupleGoals. But a power couple is about more than cute clothes, fly cars and Instagram followers. Building generational wealth, establishing a legacy and creating influence that leverages opportunities for those coming behind them are the true hallmarks of power couples.

The pandemic is an unprecedented occurrence we've experienced simultaneously, with no blueprint for how to do life when it was turned upside down. According to a Bloomberg article, the percentage of Black entrepreneurs rose by 38% compared to pre-COVID rates. As a relationship and sex therapist, I can say couples have been tested in many ways during this pandemic. Living together and being under the same roof 24/7 and balancing the kids, family, work and life with no outside interaction created strains in everyday functioning and intimacy. For those who worked together, this situation was compounded. Following is some vital advice and input I gleaned from my candid conversations with Tashika Moore, a bachelor's-level social worker, and Paul Williams, a friend and colleague. Be clear about roles According to Moore, who's also a real estate wholesaler in business with her husband, it's essential to ensure that the business' roles are clear. As we know, communication is key. Having the skills and tools to foster understanding between partners will prove to be priceless as you are faced with the ups and downs of being in business. Agree on the company's finances Many have issues about money that not only impact their businesses but their relationships. Moore says being on the same page about finances in the company is important. Having a plan about how the earnings will be spent and paid out, and what will be done with the profits, is crucial. Working with a CPA on a plan and a budget can also be helpful. Create balance and separation Paul "Bashae" Williams, co-founder with his wife of When Love Aligns, a relationship coaching platform, says working with partners during the pandemic was more challenging because it was nearly impossible to retreat. It forced partners to trust each other. It created an opportunity to grow and delegate tasks. This freed up time for partners to realize they didn't have to try to do everything. Building and growing with your partner can be wonderful. But you should both agree about roles and expectations, and create ways for the business and the relationship to flourish.

First published in Black Mental Health Today, Summer 2022 (Vol. 4).

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